Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process

Author： Vrontis Demetris  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.3-4, 2003-04, pp. : 283-305

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

International marketing adaptation versus standardisation of multinational companies

By Vrontis Demetris   Thrassou Alkis   Lamprianou Iasonas  

International Marketing Review, Vol. 26, Iss. 4-5, 2009-07 ,pp. : 477-500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global Marketing and the Case for International Product Standardisation

By Whitelock Jeryl M.  

European Journal of Marketing, Vol. 21, Iss. 9, 1993-12 ,pp. : 32-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Structure of marketing decision making and international marketing standardisation strategies

By Chung Henry F.L.  

European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. : 794-825

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International marketing decision governance, standardisation, and performance: A framework in the cross-market scenario

By Chung Henry F.L.  

European Journal of Marketing, Vol. 44, Iss. 11-12, 2010-11 ,pp. : 1642-1666

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modelling the adaptation process in interactive business relationships

By Canning Louise   Hanmer-Lloyd Stuart  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 7, 2002-10 ,pp. : 615-636

Emerald Group Publishing Ltd

Access to resources Recommend Favorite