Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women's Consumption of Advertising

Author： Hogg Margaret K. Fragou Aikaterini

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.7-8, 2003-08, pp. : 749-780

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