Marketing in Cyberspace: What Factors Drive E-Commerce Adoption?

Author: Ching Ha Lau   Ellis Paul  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.20, Iss.3-4, 2004-04, pp. : 409-429

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract