Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.3-4, 2004-04, pp. : 387-408

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The existential consumption paradox: an exploration of meaning in marketing

By Smith Terry

The Marketing Review, Vol. 7, Iss. 4, 2007-12 ,pp. : 325-341

Westburn Publishers Ltd

Access to resources Recommend Favorite

Marketing at the Crossroads - A Comment

By Wilson Mike McDonald Malcolm

Marketing Intelligence & Planning, Vol. 12, Iss. 1, 1994-01 ,pp. : 42-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceived Risk: Further Considerations for the Marketing Discipline

By Stone Robert N. Grønhaug Kjell

European Journal of Marketing, Vol. 27, Iss. 3, 1993-04 ,pp. : 39-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

By Varman Rohit Saha Biswatosh

Journal of Marketing Management, Vol. 25, Iss. 7-8, 2009-09 ,pp. : 811-824

Routledge Ltd

Access to resources Recommend Favorite

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

By Leonidou Leonidas C. Barnes Bradley R. Spyropoulou Stavroula Katsikeas Constantine S.

International Marketing Review, Vol. 27, Iss. 5, 2010-09 ,pp. : 491-518

Emerald Group Publishing Ltd

Access to resources Recommend Favorite