The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy

Author： Johansson Ulf Burt Steve

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.7-8, 2004-08, pp. : 799-824

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