Multi-Brand Loyalty Cards: A Good Idea

Author: Moore Gretchen   Sekhon Harjit  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.21, Iss.5, 2005-06, pp. : 625-640

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract