Author： Giannoulakis Chrysostomos Apostolopoulou Artemisia
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.20, Iss.3, 2011-05, pp. : 171-181
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Multi-Brand Loyalty Cards: A Good Idea
By Moore Gretchen Sekhon Harjit
Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. :
Access to resources
Recommend
Brand Orientation - A Strategy for Survival
By Urde Mats
Journal of Consumer Marketing, Vol. 11, Iss. 3, 1994-03 ,pp. :
Brand strategy and brand evolution: welcome to the world of the meme
The Marketing Review, Vol. 7, Iss. 3, 2007-09 ,pp. :