The Marketing Mix Revisited: Towards the 21st Century Marketing

Author: Constantinides E.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.22, Iss.3, 2006-04, pp. : 407-438

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract