The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s

Author： Gamble Jordan   Gilmore Audrey   Mccartan-Quinn Danielle   Durkan Paula  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.11, Iss.3, 2011-09, pp. : 227-248

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