An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis

Author： Leonidou Leonidas C.   Spyropoulou Stavroula A.   Leonidou Constantinos N.   Reast Jon D.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.22, Iss.7, 2006-08, pp. : 759-797

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