Private label brands: measuring equity across consumer segments

By Cuneo Andres   Lopez Pilar   Yague Maria Jesus  

Journal of Product and Brand Management, Vol. 21, Iss. 6, 2012-09 ,pp. : 428-438

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dimensionalising on- and offline brands' composite equity

By Christodoulides George   Chernatony Leslie de  

Journal of Product and Brand Management, Vol. 13, Iss. 3, 2004-03 ,pp. : 168-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualising consumer behaviour in online shopping environments

By Demangeot Catherine   Broderick Amanda J.  

International Journal of Retail & Distribution Management, Vol. 35, Iss. 11, 2007-10 ,pp. : 878-894

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

By Choi Laee   Huddleston Patricia  

The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 1, 2014-01 ,pp. : 59-78

Routledge Ltd

Access to resources Recommend Favorite

Measuring customer-based brand equity

By Lassar Walfried   Mittal Banwari   Sharma Arun  

Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. : 11-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite