The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

Author： Choi Laee Huddleston Patricia

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.24, Iss.1, 2014-01, pp. : 59-78

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Private label brands: measuring equity across consumer segments

By Cuneo Andres Lopez Pilar Yague Maria Jesus

Journal of Product and Brand Management, Vol. 21, Iss. 6, 2012-09 ,pp. : 428-438

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of framing on willingness to buy private brands

By Gamliel Eyal Herstein Ram

Journal of Consumer Marketing, Vol. 24, Iss. 6, 2007-09 ,pp. : 334-339

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Effect of Private Brands on Leveraging Service Quality and Satisfaction

By Herstein Ram Gilboa Shaked Gamliel Eyal

Services Marketing Quarterly, Vol. 35, Iss. 3, 2014-07 ,pp. : 222-235

Routledge Ltd

Access to resources Recommend Favorite

Assessing the vulnerability of private label brands

By Halstead Diane Ward Cheryl B

Journal of Product and Brand Management, Vol. 4, Iss. 3, 1995-03 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Private Brands: Major Brand Perspective

By Nandan Shiva Dickinson Roger

Journal of Consumer Marketing, Vol. 11, Iss. 4, 1994-04 ,pp. : 18-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite