Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party

Author： Moufahim Mona Humphreys Michael Mitussis Darryn Fitchett James

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.23, Iss.5-6, 2007-06, pp. : 537-558

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

“Sharia on a Plate?” A critical discourse analysis of halal food in two Norwegian newspapers

Journal of Islamic Marketing, Vol. 6, Iss. 3, 2015-09 ,pp. : 331-353

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Constructing ‘the history of strategic management’: A critical analysis of the academic discourse

By Thomas Pete Wilson John Leeds Owen

Business History, Vol. 55, Iss. 7, 2013-10 ,pp. : 1119-1142

Routledge Ltd

Access to resources Recommend Favorite

Through a Discourse Analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs

By Copley Paul

The Marketing Review, Vol. 10, Iss. 4, 2010-11 ,pp. : 353-368

Westburn Publishers Ltd

Access to resources Recommend Favorite

AIDS and community-based organizations: the marketing of therapeutic discourse

By Kates Steven M.

European Journal of Marketing, Vol. 36, Iss. 5-6, 2002-06 ,pp. : 621-641

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A discourse analytical approach to qualitative marketing research

By Skålén Per

Qualitative Market Research: An International Journal, Vol. 13, Iss. 2, 2010-01 ,pp. : 103-109

Emerald Group Publishing Ltd

Access to resources Recommend Favorite