Methodological reasons for the theory/practice divide in market segmentation

By Dolnicar Sara   Lazarevski Katie  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 357-373

Routledge Ltd

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Implementation rules to bridge the theory/practice divide in market segmentation

By Dibb Sally   Simkin Lyndon  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 375-396

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The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM

By Lee Nick   Greenley Gordon  

European Journal of Marketing, Vol. 44, Iss. 1-2, 2010-01 ,pp. : 5-20

Emerald Group Publishing Ltd

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Bridging the Knowledge Divide: Issues on the Feminisation of Marketing Practice

By Madaran Pauline   Catterall Miriam  

Journal of Marketing Management, Vol. 16, Iss. 6, 2000-07 ,pp. : 635-646

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Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice

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Journal of Strategic Marketing, Vol. 13, Iss. 3, 2005-09 ,pp. : 151-173

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