Implementation rules to bridge the theory/practice divide in market segmentation

By Dibb Sally   Simkin Lyndon  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 375-396

Routledge Ltd

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Bridging the segmentation theory/practice divide

By Dibb Sally   Simkin Lyndon  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 219-225

Routledge Ltd

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The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM

By Lee Nick   Greenley Gordon  

European Journal of Marketing, Vol. 44, Iss. 1-2, 2010-01 ,pp. : 5-20

Emerald Group Publishing Ltd

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Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research

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Journal of Strategic Marketing, Vol. 16, Iss. 3, 2008-07 ,pp. : 223-265

Routledge Ltd

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Market segmentation in managerial practice: a qualitative examination

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Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 253-272

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