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Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 357-373

Routledge Ltd

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Implementation rules to bridge the theory/practice divide in market segmentation

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Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 375-396

Routledge Ltd

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Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice

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Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context

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International Journal of Economics and Business Research, Vol. 6, Iss. 1, 2013-06 ,pp. : 52-68

Inderscience Publishers

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Positioning qualitative market research: reflections from theory and practice

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Qualitative Market Research: An International Journal, Vol. 1, Iss. 1, 1998-01 ,pp. : 7-14

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