Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market

Author： Zhu Hengyuan   Wang Qing   Yan Ligang   Wu Guisheng  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.25, Iss.3-4, 2009-04, pp. : 295-314

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