What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium

Author： Graham C D A  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.25, Iss.9-10, 2009-11, pp. : 867-874

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measuring delayed and long-term effects of pricing decisions on market share

By Terui Nobuhiko  

Marketing Intelligence & Planning, Vol. 22, Iss. 3, 2004-03 ,pp. : 264-283

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Long-term memory in stock market volatility

By So Mike K. P.  

Applied Financial Economics, Vol. 10, Iss. 5, 2000-09 ,pp. : 519-524

Routledge Ltd

Access to resources Recommend Favorite

Conclusions, Policy Implications and Long-Term Challenges

By  

SourceOECD Industry, Services & Trade, Vol. 2009, Iss. 1, 2008-12 ,pp. : 75-89

OECD Publishing

Access to resources Recommend Favorite

The long-term implications of the 2007–08 commodity-price boom

By Baffes John  

Development in Practice, Vol. 21, Iss. 4-5, 2011-06 ,pp. : 517-525

Routledge Ltd

Access to resources Recommend Favorite

Path Dependencies and the Long-term Effects of Routinized Marketing Decisions

By Farris P.  

Marketing Letters, Vol. 9, Iss. 3, 1998-08 ,pp. : 247-268

Springer Publishing Company

Access to resources Recommend Favorite