Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East

Author： Reast Jon   Lindgreen Adam   Palihawadana Dayananda   Spickett-Jones Graham   Barnes Bradley  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.3-4, 2011-03, pp. : 336-360

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