Author: Ali Haider
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.27, Iss.3-4, 2011-03, pp. : 316-335
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Futures dilemmas for marketers: can stakeholder analysis add value?
By Clulow Val
European Journal of Marketing, Vol. 39, Iss. 9-10, 2005-09 ,pp. :