Author: Lim Ming Moufahim Mona
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 656-674
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Co-production and self-service: The application of Service-Dominant Logic
Journal of Marketing Management, Vol. 29, Iss. 7-8, 2013-05 ,pp. :
The Journal of Business and Industrial Marketing, Vol. 28, Iss. 8, 2013-10 ,pp. :