Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Author： Eser Zeliha   Isin F. Bahar   Tolon Metehan  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 854-868

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