The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products

Author： Krystallis Athanasios   Vassallo Marco   Chryssohoidis George  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.11-12, 2012-10, pp. : 1438-1463

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