Consumer attitudes to utility products: a consumer behaviour perspective

Author: Watson Anna   Viney Howard   Schomaker Patrick  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.20, Iss.7, 2002-11, pp. : 394-404

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract