The co-creative practice of forming a value proposition

Author： Kowalkowski Christian   Persson Ridell Oscar   Röndell Jimmie G.   Sörhammar David  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.13-14, 2012-12, pp. : 1553-1570

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