Related content

How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation

By Huang Pei-Yuh   Kobayashi Shigeru   Isomura Kazuhito  

Strategic Direction, Vol. 30, Iss. 7, 2014-06 ,pp. : 42-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A stakeholder perspective of the value proposition concept

By Frow Pennie   Payne Adrian  

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 223-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Channel collaboration and firm value proposition

By Tuominen Matti  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 4, 2004-04 ,pp. : 178-189

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Attributes of apparel tablet catalogs: value proposition comparisons

By Tung Tracie (Tsun-Yin)   Jai Tun-Min (Catherine)   Burns Leslie Davis  

Journal of Fashion Marketing and Management, Vol. 18, Iss. 3, 2014-07 ,pp. : 321-337

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The co-creative practice of forming a value proposition

By Kowalkowski Christian   Persson Ridell Oscar   Röndell Jimmie G.   Sörhammar David  

Journal of Marketing Management, Vol. 28, Iss. 13-14, 2012-12 ,pp. : 1553-1570

Routledge Ltd

Access to resources Recommend Favorite