Innovation and the market share of private labels

Author: Martos-Partal Mercedes  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.28, Iss.5-6, 2012-05, pp. : 695-715

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract