Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market

Author： Fornari Edoardo Grandi Sebastiano Fornari Daniele

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.21, Iss.5, 2011-12, pp. : 541-554

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