Customer-perceived value in business-to-business relationships: A study of software customers

Author: Parry Sara   Rowley Jennifer   Jones Rosalind   Kupiec-Teahan Beata  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.28, Iss.7-8, 2012-07, pp. : 887-911

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Abstract