Author: Ivens Bjoern Valta Katharina S.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.28, Iss.9-10, 2012-08, pp. : 1062-1093
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Customer advocacy and brand development
By Lawer Christopher Knox Simon
Journal of Product and Brand Management, Vol. 15, Iss. 2, 2006-02 ,pp. :
Brand personality dimensions in China
Journal of Marketing Communications, Vol. 17, Iss. 3, 2011-07 ,pp. :
International Journal of Technology Marketing, Vol. 8, Iss. 4, 2013-09 ,pp. :