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Author: Ivens Bjoern Valta Katharina S.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.28, Iss.9-10, 2012-08, pp. : 1062-1093
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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