A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India

Author: Padhi Soumya Ranjan  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.8, Iss.4, 2013-09, pp. : 431-452

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