![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Oakley James L.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.28, Iss.9-10, 2012-08, pp. : 1094-1113
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Walter Achim Gem³nden Hans Georg
The Journal of Business and Industrial Marketing, Vol. 15, Iss. 2-3, 2000-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)