Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

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Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

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Word-of-mouth communication - a shared-cost approach

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Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

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