The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Author: Mehta Ritu   Sharma Narendra K   Swami Sanjeev  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.29, Iss.7-8, 2013-05, pp. : 812-835

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Abstract