Author: Hackley Chris Bengry-Howell Andrew Griffin Christine Mistral Willm Szmigin Isabelle Tiwsakul Rungpaka Amy Hackley née
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.29, Iss.7-8, 2013-05, pp. : 933-949
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Abstract
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