Satisfied customers: profitable customer relationships: pharmaceutical marketing: how pharmaceutical sales representatives can achieve economic success through relationship management with settled general practitioners—an empirical study

Author： Scharitzer Dieter   Kollarits Harald C.  

Publisher： Routledge Ltd

ISSN： 1360-0613

Source： Total Quality Management, Vol.11, Iss.7, 2000-09, pp. : 955-965

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