The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers

Author: Sternquist Brenda   Byun Sang-Eun   Jin Byoungho  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.1, 2004-01, pp. : 83-100

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Abstract