Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Author: Cortiñas Mónica   Elorz Margarita   Villanueva María  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.4, 2004-10, pp. : 407-437

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