Perceived value of retail service and loyalty to the commercial chain: the role of propensity to buy store brands

Author: Rubio Natalia   Villaseñor Nieves   Yagüe María Jesús  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.23, Iss.5, 2013-12, pp. : 493-510

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Abstract