Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers

Author: Swoboda Bernhard   Schwarz Sandra   Hälsig Frank  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.17, Iss.3, 2007-07, pp. : 253-282

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Abstract