The impact of IT and customer orientation on building trust and commitment in the supply chain

Author: Frasquet Marta   Cervera Amparo   Gil Irene  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.18, Iss.3, 2008-07, pp. : 343-359

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Abstract