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By McEachern Morven G   Schröder Monika J.A.  

Journal of Consumer Marketing, Vol. 21, Iss. 7, 2004-07 ,pp. : 497-509

Emerald Group Publishing Ltd

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The impact of IT and customer orientation on building trust and commitment in the supply chain

By Frasquet Marta   Cervera Amparo   Gil Irene  

The International Review of Retail, Distribution and Consumer Research, Vol. 18, Iss. 3, 2008-07 ,pp. : 343-359

Routledge Ltd

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Retail 'Quality Assurance' Labels as a Strategic Marketing Communication Mechanism for Fresh Meat

By McEachern Morven   Warnaby Gary  

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 2, 2004-04 ,pp. : 255-271

Routledge Ltd

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Where is your focus?: The challenge and importance of customer orientation

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Emerald Group Publishing Ltd

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Measuring customer focus: an examination of the relationship between market orientation and brand valuation

By Cravens Karen S.   Guilding Chris  

Journal of Strategic Marketing, Vol. 8, Iss. 1, 2000-03 ,pp. : 27-45

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