Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment

Author： Gazquez-Abad Juan Sanchez-Perez Manuel

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.19, Iss.1, 2009-02, pp. : 1-28

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