Cross-channel integration – is it valued by customers?

Author: Schramm-Klein Hanna   Wagner Gerhard   Steinmann Sascha   Morschett Dirk  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.21, Iss.5, 2011-12, pp. : 501-511

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Abstract