Drivers of customers' cross-buying intentions

Author: Ngobo Paul Valentin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.38, Iss.9-10, 2004-09, pp. : 1129-1157

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract