Private label brands: major perspective of two customer-based brand equity models

By Calvo-Porral Cristina   Lévy-Mangin Jean-Pierre  

The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 4, 2014-08 ,pp. : 431-452

Routledge Ltd

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Strategic brand alliances: implications of ingredient branding for national and private label brands

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Journal of Product and Brand Management, Vol. 9, Iss. 4, 2000-04 ,pp. : 214-228

Emerald Group Publishing Ltd

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Measuring private labels brand equity: a consumer perspective

By Cuneo Andres   Lopez Pilar   Yagüe Maria Jesus  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 952-964

Emerald Group Publishing Ltd

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Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market

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The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 5, 2011-12 ,pp. : 541-554

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Assessing the vulnerability of private label brands

By Halstead Diane   Ward Cheryl B  

Journal of Product and Brand Management, Vol. 4, Iss. 3, 1995-03 ,pp. : 38-48

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