Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context

Author： Lehu Jean-Marc

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.10, Iss.2, 2004-06, pp. : 133-152

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

How brands grow: What marketers don’t know

Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. : 1644-1647

Routledge Ltd

Access to resources Recommend Favorite

Discovering how brands grow

By Corkindale David

The Marketing Review, Vol. 11, Iss. 4, 2011-12 ,pp. : 337-345

Westburn Publishers Ltd

Access to resources Recommend Favorite

Putting the "brand" back into store brands: an exploratory examination of store brands and brand personality

By Beldona Sri Wysong Scott

Journal of Product and Brand Management, Vol. 16, Iss. 4, 2007-07 ,pp. : 226-235

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Why do Most Firms Die Young?

By Cressy Robert

Small Business Economics, Vol. 26, Iss. 2, 2006-03 ,pp. : 103-116

Springer Publishing Company

Access to resources Recommend Favorite

Market expansion strategy – reasons for and against: what do managers in India think?

By Bang Vasant Vijay Joshi Sharad L.

Journal of Strategic Marketing, Vol. 20, Iss. 2, 2012-04 ,pp. : 85-102

Routledge Ltd

Access to resources Recommend Favorite