Period of time: 2015年2期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 10,issue 2
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Editorial: strategic brand communications
Journal of Marketing Communications,volume 10,issue 2 , Vol. 10, Iss. 2, 2004-06 , pp.Identifying and sustaining services brands' values
By De Chernatony Leslie,Drury Susan,Segal-Horn Susan in (2004)
Journal of Marketing Communications,volume 10,issue 2 , Vol. 10, Iss. 2, 2004-06 , pp.Brand equity: extending brand awareness and liking with Signal Detection Theory
By Ye Gewei,Van Raaij W. Fred in (2004)
Journal of Marketing Communications,volume 10,issue 2 , Vol. 10, Iss. 2, 2004-06 , pp.Evaluations of co-brands and spill-over effects: further empirical results
By Baumgarth Carsten in (2004)
Journal of Marketing Communications,volume 10,issue 2 , Vol. 10, Iss. 2, 2004-06 , pp.By Müller Brigitte,Chandon Jean-Louis in (2004)
Journal of Marketing Communications,volume 10,issue 2 , Vol. 10, Iss. 2, 2004-06 , pp.