An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster

Author： Wickham Mark Hall Linda

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.12, Iss.2, 2006-06, pp. : 95-108

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A method for the selection of appropriate business-to-business integrated marketing communications mixes

By Garber Lawrence L. Dotson Michael J.

Journal of Marketing Communications, Vol. 8, Iss. 1, 2002-03 ,pp. : 1-17

Routledge Ltd

Access to resources Recommend Favorite

A Small Services Firm Marketing Communications Model for SME‐Dominated Environments

By Thrassou Alkis Vrontis Demetris

Journal of Marketing Communications, Vol. 12, Iss. 3, 2006-09 ,pp. : 183-202

Routledge Ltd

Access to resources Recommend Favorite

Just another channel? Marketing communications in e-business

By Rowley Jennifer

Marketing Intelligence & Planning, Vol. 22, Iss. 1, 2004-01 ,pp. : 24-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The integrated effects of market‐oriented culture and marketing strategy on firm performance

By Lee Sungho Yoon Sung Kim Sanguk Kang Jong

Journal of Strategic Marketing, Vol. 14, Iss. 3, 2006-09 ,pp. : 245-261

Routledge Ltd

Access to resources Recommend Favorite

An empirical examination of switching cost investments in business-to-business marketing relationships

By Nielson Charles C

The Journal of Business and Industrial Marketing, Vol. 11, Iss. 6, 1996-06 ,pp. : 38-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite