An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster

By Wickham Mark   Hall Linda  

Journal of Marketing Communications, Vol. 12, Iss. 2, 2006-06 ,pp. : 95-108

Routledge Ltd

Access to resources Recommend Favorite

Postmodern approaches in business-to-business marketing and marketing research

By Arias J Tomás Gómez   Acebrón Laurentino Bello  

The Journal of Business and Industrial Marketing, Vol. 16, Iss. 1, 2001-02 ,pp. : 7-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market Signalling and Its Role in Business-to-Business Communications

By Herbig Paul   Milewicz John C  

Marketing Intelligence & Planning, Vol. 12, Iss. 4, 1994-04 ,pp. : 27-31

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The surpluses and shortages in business-to-business marketing theory and research

By Sheth Jagdish N.   Sharma Arun  

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 7, 2006-12 ,pp. : 422-427

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evolution of strategic sales organizations in business-to-business marketing

By Piercy Nigel F.  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 5, 2010-01 ,pp. : 349-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite